WHO WE ARE
WE ARE UNCOMPROMISING PET NUTRITIONISTS AND ENTHUSIASTS
How do we actually make a difference?
We view dogs as more than just the best pets on the planet. And every day, our mission is to make a positive difference in their lives so they can be their best. We do that by creating premium nutrition that helps bring out the best in your pet.
It all started in 1969, when our founder, Paul Iams, was looking for a memorable word that echoed the uncompromising high level of his new dog food formula. With unmatched quality the market had never seen before, Paul wanted a name that was just as special.
He found inspiration in the world of jazz. In the 1940s, this unique music was evolving, as was its own unique language. Eukanuba ("You-Ka-Noo-Bah") was one word that grew out of that culture. It was reserved for something that was "the tops" or "supreme"—whether it was the latest song or a top-of-the-line car. It struck a chord, and he named his product Eukanuba to embody this ideal. And that’s where our history began.
As we look back to our origins, we also look ahead. Our dedication to creating new innovations in high-performance pet nutrition continues. And you can be sure we’ll keep going the extra mile, so your pet can, too.
A little about us
We love pets
At Mars, our fundamental goal and belief is that pets and pet ownership bring joy and benefits, which should be accessible and available to all. By offering enjoyable and nutritious premium food products, we elevate the relationship between pet lovers and their animals.
Our key source of knowledge is the Waltham Center, the world’s leading research centre on Pet Care and Nutrition. It represents the science, the knowledge and the insight behind Mars pet care brands. Mars supports Waltham’s research on the benefits of pet ownership in a diverse society.
India is one of our most rapidly growing businesses in the Mars world. The country’s operations are responsible for the Indian sub-continent. In 2008, we inaugurated our national pet care office, in Hyderabad. There are over 180 associates dedicated to the Indian business.
In early 1900s Frank C Mars made the first Mars candies in his kitchen in Tacoma, Washington. He established Mars as a confectionery company and along with his father, Forrest E Mars Sr., launched MILKY WAY® bar. After three decades, in 1932, Forrest Sr. moved to the United Kingdom to build his dream business with the objective of creating a “mutuality of benefits for all stakeholders” and until today this objective serves as the foundation of Mars, Incorporated.
The organization is worth over $33 billion and has six business segments.
Mars International India Pvt Ltd, Wrigley India and Royal Canin India are 100% subsidiary units of Mars Incorporated USA that are responsible for developing the Mars businesses in the India Sub-continent.
- ROYAL CANIN®
- MILKY WAY®
- UNCLE BEN’S®
- SEEDS OF CHANGE®
- ALTERRA COFFEE ROASTERS™
- THE BRIGHT TEA COMPANY™
- WISDOM PANEL™